Posts

6 Ways to Give Your Webinar Wings

Webinars have become the best way to reach and engage an audience. Over 60% of B2B Marketers are already using webinars as part of a lead nurture campaign. More than 75% of digital marketers believe that webinars are the most effective or among the top content marketing strategies available.

Content marketing happens to be the most crucial method for business growth, it is effective in increasing audience engagement, developing your brand awareness, driving traffic, and boosting sales.

Without content marketing hosting a webinar would be almost impossible!

Additionally, your content is exclusively made to define you hence, it acts like your copyright for your webinar!  You should add your own style to the way you convey your message.

As well as, there are additional benefits of customizing your content in your own way, such as it helps to connect with your audience, build trust with them, and gain more leads. Furthermore, it also grants your audience a chance to get to know you better this helps to build rapport with them quickly.

Meaningful, consistent, and impactful content influences the audiences’ decision until the very end. So make sure to keep it real and interesting, make them ask you questions! Interaction keeps it exciting.

Conceptualize what you want your audience to take away from you and try to convey that message through personal experience. Inducing an empathetic connection to your core message will help them understand it better.

This method of marketing can turn out to be really successful if some members of the audience have had the same or similar experience! So stick to stories, better yet; Start of your webinar with a story and then slowly transition into the topic. That way, knowing they can relate with you will definitely bring them back to your next webinar.

Presentations can be intricate in many ways, such as, when deciding a theme, or a font, or using the right design. What might appeal to you might not appeal to someone else. Therefore, it is imperative that you make the right choice from the beginning. Like choosing the right software presentation.

Consider the following while selecting the appropriate software for your presentations:

1.         Is it budget-friendly?

You do not want to use expensive software because you’re going have to allocate your money to other expenses as well. For example, marketing costs, production costs, and other minuscule expenses.

2.         Does it offer a variety of templates, backgrounds, images, audios, and other media?

Consider using software that provides you with various kinds of media to choose from. After all, you want to make every webinar unique in its own way! This way even if you have recurring audience members they will be surprised every time. 

3.         Is the software compatible across all devices?

Your audience comes from all over the world,  that would also mean that they might be using different devices to attend your webinar. They could be using anything, a phone, computer, iPad, or even their TV! In regards to this, make sure that your software allows viewers to attend your webinar from whatever device they are using.

Some software may alter the quality of pictures or audio and you do not want that. Try to use software that is compatible with every existing device!

4.         Can the presentation be edited simultaneously?

This feature is very beneficial when a large number of people are working on something together. Like Google Docs, you would have the chance to edit your content together and simultaneously! How cool is THAT!

So say goodbye to emails, you no longer need to pass on your work to someone else for them to do their part. You can all just do it together! That is time-efficient and easy to use, plus it improves your communication with your colleagues.

5.         Does it include analytical tools that help to observe the performance of your project on social media platforms?

This feature is a must. It is important to keep track of how your webinar did overall, with this feature you can check which segment worked, when did people drop out and during which segment you had the most participation.

6.         Can the presentation be used as a lead generator directly from the software?

Every presentation you make is important! After all, you did work so hard to create it and so you obviously want someone to watch you deliver it. Hence, make sure that the software you use, allows you to get leads!

Active engagement is key. You want your audience to participate in your presentation. Start off by asking questions, participation from the beginning keeps them interested.

And then add quizzes, polls, or even icebreakers at the beginning! To make it efficient let them interact with you from their smartphones! This also helps influences them to participate even more. 

Furthermore, make sure to collect questions before the webinar to sift through them and pick the most relevant, this helps to kick-start your audiences’ thought process. Let them think about what your webinar is going to deliver, this will hype your presentation up!

Plus pre-selecting some questions will keep your webinar within its designated duration that way even if you do not have time to receive questions you will already have the preselected ones.

Collecting feedback after your presentation benefits you greatly since it helps you to improve. As well as, this is the time for maximum inclusivity, your audience should get a chance to voice their perspective on the topic at hand and a chance to give you feedback on your presentation. This is necessary because it shows them that you value them

You can achieve this in numerous ways;

•          Interact with audience members personally after the presentation.

•          Send out surveys via email to get detailed feedback.

•          Or maybe pick out people from the audience to share their thoughts with you and the rest of the audience.

Remember! You’re the artist and the presentation is your blank canvas. So, let it reflect your ideas, emotions, thought process, and your unique self!